Start where you are

Launching a product or building a business is rarely straightforward, and it’s hard to know what you need, let alone what it should cost. Advising founders since 2023. I’ve built a pricing model that lets you start small and scale up as you learn.

Have a quick question? Book a session. Not sure what you need? Start with a Diagnostic Plan. Need something bigger or ongoing? We’ll build it together.

You focus on growing your business. Leave the technical details to nerds like me

Service Options

Who I work best with

  • Ambitious founders and teams building something new, especially work that crosses disciplines or doesn’t have an established playbook yet.

  • Early-stage companies that want to get the technical foundation right before production, co-manufacturing, or fundraising.

  • Dairy processors and ingredient companies with a processing or formulation problem that trial and error hasn’t solved.

  • Teams who move with purpose. You want progress fast, but you’d rather take a deliberate step than repeat a fast wrong one.

Better served elsewhere

  • You need something well established done the established way. A category specialist or a traditional consulting firm can often do that for less, and for a standard problem, that’s the right call.

  • You need a finished answer right away and aren’t ready to hear “we need more information first.”

  • You need day-to-day recipe development, or a standalone food safety plan or regulatory filing.


Pricing questions